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Social Media as the Antidote to COVID-19

Hello and welcome to The Public Sector Marketing Show!

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                    

Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens.

In this show:

  • Why social media snobbery is causing more pain than good during COVID-19
  • I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy.  

In social media news:

o  LinkedIn Stories are now available to users in Brazil

o  Facebook launches a suite of new video tools including group video conferencing

o  WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformation

  • I share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels

                      

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.