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The Role of Social Media in Public Health Crisis Communications During COVID-19

Welcome to Episode 1 of The Public Sector Marketing Show!

A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                     

In this episode: 

How COVID-19 has changed the world and why you need a crisis communications plan.

I interview Muiriosa Ryan, Social Media Manager with Ireland’s national health service on how she is managing coronavirus-related comms

In social media news:

  • Social media usage up as people live in lockdown
  • YouTube to restrict videos about COVID-19 and 5G conspiracy theory
  • New Emoji Updates due to COVID-19



I also share two top tools to find COVID-19 related research.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.