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Trust & Transparency in Government & Public Sector Communications

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.

Coming up in the show:

Why you must put trust at the centre of your digital communications strategy.

  • Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age.
  •  I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin. She tells me how they put reputation and public trust at the centre of their social media strategy, especially during COVID-19.

In social media news:

o  Instagram says it will show Stories and posts from health bodies more prominently in user feeds

o  LinkedIn launches Polls and virtual event features

o  Facebook introduces personalised avatars

  • I share my top tool to engage in social listening to take the temperature of public opinion around your public sector or government agency
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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.