Episode 15

How to Use Twitter Spaces for Government & Public Sector

Twitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social media use in this sector, it is the one platform that agencies focus on most. 

Twitter is now 15 years old but it has grown into so much more than just a text-based Tweeting platform. Over the past year it has kept us up to date with the pandemic, livestreams from Governments and coverage of local, national and international events. 

But how is it maintaining its relevance during a time when Instagram and TikTok are the rising social media stars?

In this episode I am going to look at Twitter’s latest feature, Spaces, which I believe offers a remarkable opportunity to government and public sector agencies. 

Coming up in Episode 15 of the Public Sector Marketing Show:

  • What are Twitter Spaces and why should you consider going all in as a government agency? 
  • What a Twitter Spaces strategy might look like? 
  • I speak to Twitter expert and Spaces Beta Tester Madalyn Sklar, who has been described as one of the world's top Twitter marketing instructors

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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.