Episode 16

Work Smarter with These Content Repurposing Ideas

Digital marketing and social media causes huge overwhelm. I need to just call that out before we get started. 

But stick with me as in this episode I’m going share my content marketing hacks which you can use to help you work smarter not harder. Design a seamless content plan without spending weeks on content creation. 

In fact, follow this episode and you can win back a day a week! 

Success online goes back to your ability to emotionally engage with an audience, so the secret sauce of social success is storytelling or content. 

Content repurposing is a method of starting with long-form content and recreating bite-size content for quick scrolling on news feeds. 

Coming up in Episode 16 of the Public Sector Marketing Show:

  1. What is content repurposing and why you should care  
  2. A guide to content repurposing 
  3. I interview Content10x founder and author Amy Woods who is the queen of content repurposing about her 
  4. Get my content repurposing infographic to help you visualise and map your own plan 

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.