Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted.
In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it.
As marketers and comms professionals you’re probably feeling adrift watching on as social media undergoes another chrysalis; and every platform trying to become the top social butterfly.
The battle is real. So, let’s take this time to pause, reflect and prepare to take action.
As always, I have you covered!
Coming up in episode 69:
- What I really think about Instagram and Facebook going all TikTok
- Even Google is admitting TikTok is taking its search traffic
- Why TikTok needs to be front and centre of your 2023 social media plan
- I speak to Jim Macnamara, Group Head of the GovComm Group in Australia who has been working with New South Wales Department of Health on TikTok campaigns
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.