Episode 69

A TikTok Plan for Public Sector

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. 

In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it.

As marketers and comms professionals you’re probably feeling adrift watching on as social media undergoes another chrysalis; and every platform trying to become the top social butterfly. 

The battle is real. So, let’s take this time to pause, reflect and prepare to take action. 

As always, I have you covered! 

Coming up in episode 69: 

  • What I really think about Instagram and Facebook going all TikTok 
  • Even Google is admitting TikTok is taking its search traffic 
  • Why TikTok needs to be front and centre of your 2023 social media plan
  • I speak to Jim Macnamara, Group Head of the GovComm Group in Australia who has been working with New South Wales Department of Health on TikTok campaigns

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.