Episode 70

Why You Need to Rethink Your Public Sector PR Strategy

My favourite annual research is out and it’s time to understand the ever-changing news landscape.

The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online.

This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters.

The YouGov survey of over 93,000 online news consumers in 46 markets covers half of the world's population. So it’s worth reading. But I’ve read it so you don’t have to!

The report documents ways in which the connection between journalism and the public may be fraying, including a fall in trust following last year’s positive bump, a declining interest in news and a rise in news avoidance. It also looks at audience polarisation and explores how young people access news.

 

Coming up in episode 70:

  • Why your PR and media team need to take stock of their digital skills and digital news output
  • I’ll share the big takeaways for public sector media and marketing pros
  • My colleague Sophie Sweeney has been out and about on the streets of Galway asking citizens of all ages where and how they access their news.

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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.