Episode 48

The Role of Social Media in Law Enforcement

Did you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, court and tribunal reporting and a deep respect for the work of law enforcement led to an academic and practitioner journey that continues today. 

In Episode 48 of the Public Sector Marketing Show, I’m sharing my knowledge in this area.

Coming up in the show.

  • How law enforcement agencies use social media
  • The research tactics used for crime investigation
  • I Interview Detective Chief Superintendent Michael Gubbins, Chief Bureau Officer of the Criminal Assets Bureau, a specialist law enforcement agency that is responsible for seizing the proceeds of crime. We find out why public support is vital in their role to deny and deprive. 

Also, it’s our first birthday at Public Sector Marketing Show! So a big thank you to all of you that have listened, watched, shared, subscribed, rated and reviewed. We are here to serve you and so we show up consistently and try to improve with every episode. So please keep helping me spread the word about this show and podcast.


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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 


The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.