Episode 8

How to Launch and Build a Public Sector Podcast

Podcasting is now one of the hottest marketing tools available to marketers and its impact is deepening. I am predicting that 2021 will be the year of speech content. So if you are a government or public sector marketing pro and you want to build a tribe invested in your messaging, then keep listening. 

In 2021 podcasting is becoming mainstream. 70% of the US population listens to podcasts. Online audio is growing in popularity all over the world. But more than that the social networks are going right into audio this year. 

Coming up on the show:

  • The role of podcasting in your digital marketing strategy
  • Your podcasting checklist
  • Find out how to get your podcast top of the charts
  • I speak to Ruth Rogers and Jane McKimm joint Head of Communications at the Southern Health Trust in Northern Ireland who launched a podcast much to the delight of staff and external audiences

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.