Episode 7

The Power of Radio for Public Sector Marketing

I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant.

In today’s show we are discussing how to build public trust and engagement in the Digital Age using the power of radio

81% of people in Ireland listen to radio every day. This translates into 3.2 million weekday listeners.

More than half tune into their local or regional station and 43% listen to a national station. Among the younger, 15 to 34-year market, 71% listen daily.

There is no doubt that radio is a key partner for government and public sector agencies.

Coming up on the show:

  • The latest radio trends relevant to public sector
  • How radio and digital combine to create perfect public interest campaigns
  • How to measure radio campaign performance
  • Hear from experts in radio in sales, talk radio, management and presenting

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.