Episode 45

How A Pandemic Changed The Rules of Public Sector Marketing

It’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro. I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing. 

Coming up in Episode 45:

  • Why I am writing the handbook for public sector marketing and comms in the Digital Age
  • What you can expect from Public Sector Marketing Pro the book version 2 
  • I speak to Jesse Finkelstein, co-founder of Page Two, the Canadian publishing company that I am working with to produce my book, and accompanying eBook and audiobook. We discuss the power of books to empower people and influence positive change.

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.