Episode 58

How to Be A LinkedIn Thought Leader

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share.

More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media.

Developing your social media footprint is also important if you are intent on managing your online reputation. So in this article, I'm sharing three ways to be a thought leader on LinkedIn.

2.5 million adults in Ireland are active on LinkedIn

LinkedIn is the largest people database in the world and we are there with an intention to connect with others, so be sure to be purposeful with your own strategy.

Coming up in episode 58:

  • I explore the opportunities to lead from the front in your organisation, in your sector and among your peer group on LinkedIn 
  • Why LinkedIn is the perfect platform for public sector leaders
  • Top tactics to be an authority on LinkedIn
  • I speak to Margot Ling, Founder of TCP Growth, an executive coach and communications consultant and former Twitter executive based in Hong Kong


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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 


The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.