Episode 42

Christmas Special, 2021 In Review with Joanne & Sophie Sweeney

Ho Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve.

But from a business perspective, it’s a great time to reflect on the learnings from the year in public sector marketing – what I learned from you, my listeners, viewers, students and clients. 

So coming up in today’s show, we bring you a Christmas special. 

2021 was a year of evolution and empowerment. 

My colleague Djameela was supposed to do the year in review with me, but unfortunately she is unwell right now but is watching in from Cape Town South Africa.

In the hotseat instead, is Sophie Sweeney, my daughter, and advisor to Public Sector Marketing Institute (she’s an accountant and great business advisor). 

So she’s helping me reel back to 2021 and share the highlights with you all. 

We will take you through our favourite projects and public sector marketing highlights in a year that was still filled with COVID communications and ramping up digital marketing. 

Set yourself up for social media success with our 2022 Social Media Trends Webinar in January. 

So, stay tuned and let us help you reflect on your successes as we map the wins and wisdom from 2021. 

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.