Episode 102

The New Rules of PR in 2024

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show.

The rules of PR and marketing are changing so fast, faster than we can say transformation.

But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us.

It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer.

So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age.

I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact.

Let’s dive in!

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About the Podcast

Public Sector Marketing Show

Hosted by Joanne Sweeney

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About your host

Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.