Episode 97

The Future of Jobs Report: Where now for marketers?

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 

The World Economic Forum has published its Future of Jobs Report. 

They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 

This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 

The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.

The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 

This study gives us important insights into how we as marketers need to thinking about the future of our work. 

So, let’s dive in. 

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.