Episode 24

Social Media in the Workplace: Managing The Personal V Professional Voice

One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector and one of the main reasons why, is, because staff do not want to put themselves on the social media frontline. 

Coming up in Episode 24 of the Public Sector Marketing Show we look at this topic in more detail:

  • Do we really have to show up as ourselves on social media at work?
  • What are the rules of engagement on social media for work? I answer a subscriber question in our consulting section. 
  • I interview Lucie Cadova who works as a Press Officer for a Member of the European Parliament. We discuss how the personal voice on social media is very different to an institutional voice, and how you should strike the balance to achieve authenticity, personality and professionalism. 

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If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.