Episode 94

Social Media SEO. What you need to know.

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.

Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!

TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute.

In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance.

So let’s dive in.

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About the Podcast

Public Sector Marketing Show

Hosted by Joanne Sweeney

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About your host

Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.