Episode 91

Public Sector Marketing Trends 2024

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. 

A new year and a new blank sheet, right?

What does your public sector marketing plan look like for the 2024?

Well, I’m here to tell you what’s in store. 

Coming up in today’s show: 

  • Why You Need to Press Play on 2024  
  • The Top 10 Public Sector Marketing Trends for 2024

I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.

Let’s dive in! 

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.