Episode 5

How to Deliver Open and Transparent Government and Public Services

It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations.

This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shape government communications.

Coming up on the show:

  • Why digital has disrupted everything we once knew about communications
  • The death of the press release or is it?
  • How to develop a digital communications plan for open and transparent public service delivery
  • I speak to Tom Cochran who tells us what we can learn from President Obama’s administration as his former Chief Digital Officer
  • Read my article published in Open Access Government in the UK

So stay tuned!

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.