Episode 54

Making a Case for Remote Working in Government and Public Sector

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector?

In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company culture put the priority at three days a week in the office each week while employees want three days at home.

Employers have to balance what will work best not just from their perspective. The pandemic introduced a sense of personalization for employees who want a say in what a hybrid work model looks like for them.

Remote work has been the go-to phrase of 2020 and most of 2021, but now that plenty of companies were forced into a fully remote model, there’s room for creativity in defining what their return to “normal” is. For some, fully remote presented more challenges than benefits.

Coming in today’s show

  • > Can communications and marketing pros go remote full-time?
  • > Types of Hybrid Working Models
  • > I speak to Joanne Mangan, Employer Lead of Grow Remote and a remote working advocate. We discuss the remote working landscape in Ireland but also international trends that we can learn from.  


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If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 


The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.