Episode 99

Influencer Marketing Trends 2024

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show.

The influencer marketing industry is worth over €21 billion euro and growing.

For anyone scoffing at this sector, you would do well to sit up and take note.

We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double!

But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?

Let’s dive in!

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About the Podcast

Public Sector Marketing Show

Hosted by Joanne Sweeney

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About your host

Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.