Episode 50

Does Influencer Marketing Work for Government & Public Sector?

Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns.

It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing.

It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement. 

But what role can influencer marketing play in government or public sector communications? Or does it even have a role? Well, that’s what we are going to investigate in today’s show. 

Coming up in episode 50:

  • Can public sector engage in influencer marketing?
  • How to approach influencer marketing as a government or public sector agency.
  • I speak to Sinéad Carroll, founder of Irish Blogger Agency, Ireland’s dedicated influencer marketing agency. Home to 600+ bloggers, vloggers, content creators and social media influencers with a combined reach in excess of 11million.

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.