Episode 82

How To Tell A Compelling Story To Move An Audience

In this episode I am exploring the power of storytelling to move passive audiences into active participants online.

Do you ever wonder what sets a great online story apart from the rest?

Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. Join me as I sit down with Sally Murphy, the founder of Well Told and a storytelling expert, to uncover the secrets of weaving compelling narratives into your digital communications.

In a digital landscape where attention spans are dwindling, and people are craving niche content that truly resonates, it's time to introduce storytelling into your toolkit. I'll share strategies to put the main character of your story front and center, so your audience not only stops scrolling but stays engaged.

As we navigate the ever-evolving world of digital marketing, remember, it's the story that makes the world go round. Get ready to supercharge your marketing with the magic of storytelling!

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.