Episode 52

How to Master Instagram Reels

Today we are going all into Instagram Reels and find out why and how to master them in 2022. 

Did you know that Reels receive more engagement than regular video content at a rate of about 22%. 

They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence. 

Coming up in today’s show

  • Why Reels are important in your social media strategy 
  • How to master them in 5 steps
  • I speak to Reels sensation, Richard Grogan, a Dublin-based solicitor that has taken Instagram and TikTok by storm with a combined reach of 1m on both platforms. 
  • He shares how he got into creating Reels and the impact on his professional profile and public engagement.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Public Sector Marketing Show
Public Sector Marketing Show
Hosted by Joanne Sweeney

Listen for free

About your host

Profile picture for Joanne Sweeney

Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.