Episode 29

Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up. 

The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in digital marketing right across their organisation.  

The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).

Coming up in Episode 29 of the Public Sector Marketing Show:

  • Why public sector need to level up their digital communications skills
  • In-sourcing V out-sourcing digital marketing knowledge 
  • I speak to Amanda Rosearne, CEO of CPD Standards Office about the role of CPD accreditation for digital marketing and social media skills 

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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.