Episode 27

What Public Sector Marketing Can Learn from Digital Journalism Tactics

As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer. 

When you think like a journalist you are considering: 

  1. What’s in the public interest?
  2. Where’s the source of the truth?
  3. Dissemination of the story 

So coming up in Episode 27 of the Public Sector Marketing Show:

  • Why I never abandoned the journalist in me    
  • 7 digital journalism tactics that public sector marketing pros should employ in their communications strategy 
  • I interview Glen Mulcahy, a mobile journalism (MoJo) expert who shares his insights into what mobile content we should be creating for greatest online impact 

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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.