Episode 19

COVID-19 Crisis Communications Lessons

COVID-19 presented government and public sector agencies with some of the greatest challenges of the modern era. 

But in this episode I’m going to share real-life case studies of how agile they proved to be. And also, how in the absence of a vaccine, they succeeded in containing a virus and winning public trust with digital communications. 

Coming up in Episode 19 of the Public Sector Marketing Show:

  • The role of digital communications during COVID-19
  • Why we will never revert to pre-Covid communications 
  • Lessons learned from a pandemic: hear from the World Health Organisation, Ireland’s national health service, a Greek MEP in the European Parliament and higher education in Ireland and find out how they managed public engagement during lockdown 
  • Take our Certificate in Digital Crisis Communications 

Stay tuned and hear remarkable public sector professionals share great insights which will provide important case studies in the annals of history. 

Before we get into today’s show I want to share some good news on our podcast. We were listed in the top 20 best public sector podcasts by Welp Magazine


I also want to let you know about a new feature on your podcast website page


You can now leave me a voice note and ask me a question. I will answer it live on the show! 


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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 


The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.