Episode 78

7 Major Public Sector Marketing Shifts You Need to Adopt Now

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️

2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers.

We are now navigating a new trajectory of AI-driven marketing practice.

In today’s show I take a closer look at those trends that give rise to the new skills we all need to master in order to remain relevant in the Digital Age.

I speak to Amanda Webb, founder of Spiderworking and Digital Marketing expert and we dig deeper on the seven marketing trends that are dominating marketing practice in 2023.

It’s time to pause before we reprioritise. So stay tuned and let me share these important insights with you.

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About the Podcast

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Public Sector Marketing Show
Hosted by Joanne Sweeney

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About your host

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Joanne Sweeney

Joanne Sweeney is a two-time author, founder of the Public Sector Marketing Institute and host of Ireland’s only Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

She has also developed her own suite of online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. She is also a trainer for Google.
Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.

Find out more at www.publicsectormarketingpros.com.